Roohm is a lifestyle hotel designed for the 30-40-year-old urban traveler. With these independent explorers in mind, every detail contributes to a hybrid hospitality formula that feels both inspiring and functional.
The branding and guest experience were shaped directly by traveler insights and trends, ensuring the concept resonates authentically with its audience. In this way, Roohm has become a true home base for modern travelers eager to discover the city on their own terms.
